Mohaymenul Islam
Website Migration and SEO
This article is about how to migrate a website while minimizing the negative impact on SEO (Search Engine Optimization). Here are the key points:
Website migration can hurt SEO if not done correctly. This can lead to lower traffic and rankings.
Before migrating, create a plan that includes:
Choosing a time with low traffic for the migration.
Backing up the old website.
Creating a staging site to test the new website before launch.
Crawling the old website to create a list of all URLs.
Performing an SEO audit of the old website.
During migration, set up 301 redirects to send users from the old URLs to the new ones.
Create a custom 404 page for users who land on non-existent pages on the new website.
Use canonical tags to tell search engines which version of a page is the main one.
Update the website’s XML sitemap and submit it to Google Search Console.
After migration, perform another SEO audit of the new website to identify and fix any issues.
Double-check that important tools like Google Analytics are working correctly on the new website.
Continuously monitor the performance of the new website after migration.